When it comes to car buying, whether a prospective customer wants to browse, research or buy, today’s motor dealer needs to operate an omnichannel approach. This means providing customers with a seamless experience, whether they’re online from a desktop or mobile device, by telephone, or in the showroom itself.
Looking to sell more cars online or in the showroom – are you matching the 7 preferred learning styles?
Published: 30th September 2019
The New Plate Change & Used Car Impact
Published: 18th September 2019
The September new plate change is always a peak time for the UK retail motor industry, but what will the market look like this year? The market for new cars has slowed this year with dealers commenting on the impact of broader macro-economic circumstances being compounded by supply issues. In the year to date the latest NFDA report points to concerns that some manufacturers have struggled to supply dealers with the stock that customers are looking for as the appeal of environmentally friendly alternative fuelled vehicles gain popularity. So, what will all of this mean for the used car peak that traditionally follows the new plate change period?
Does winning an award matter?
Published: 11th July 2019
On July 10th some 1100 people converged on the Grosvenor House Hotel in London for the annual Motor Trader Awards and Mann Island Finance were proud to be amongst the sponsors championing best practice in the industry. It was a great evening enjoyed by all, but inevitably, such an event begs the question; Does winning […]
An introductory guide for dealers thinking of using social media to drive footfall
Published: 1st July 2019
It is an ever more complex landscape for car dealers looking to sell their stock. The old days of the Friday evening classified in the local paper are long gone. Today, there are a plethora of marketing platforms, some are distinctly more expensive than others. One of those options is social media.